If you run an online business as a coach, consultant, or agency owner, increasing the average order value (AOV) is one of the fastest ways to boost revenue without acquiring more clients. One powerful strategy to achieve this is the use of one-click upsells. This simple method allows you to generate more revenue from the same customer by presenting them with relevant offers immediately after purchase.

What Is a One-Click Upsell?

A one-click upsell is an offer presented to a customer right after they complete their initial purchase. Instead of asking them to re-enter their payment details, they can accept the upsell with a single click. This creates a frictionless buying experience and significantly increases the likelihood of additional sales.

For example, if someone purchases a $37 product, they can immediately be shown a $197 upgrade. Since their payment details are already stored, they only need to click once to buy. The result is a seamless flow that increases revenue without extra effort on the customer’s part.

Why One-Click Upsells Work

One-click upsells work because they appear at the exact moment a customer is already in a buying mindset. The initial purchase lowers resistance, and the convenience of not having to re-enter payment details makes the upsell easy to accept.

Beyond psychology, this strategy also helps businesses offset advertising costs. By raising the average order value, you can run ads profitably, even when acquiring customers with a low-ticket entry offer, knowing that some will choose the higher-priced upsell.

Applying Upsells in High-Ticket Services

Upsells are not limited to low-ticket products. If you sell high-ticket services, such as consulting packages or agency retainers, you can still use the strategy. For instance, if your standard service costs $5,000, you might offer a “fast-track” option for an additional fee, delivering results in 7 days instead of 21.

This type of upsell is both valuable and relevant, since many clients are willing to pay more for speed and efficiency. The key is to ensure that the upsell directly enhances the value of the original service.

Multiple Opportunities for Upsells

Upsells can be used at different stages of the customer journey. While post-checkout offers are the most common, you can also include upsells later in the relationship. For example, after delivering an initial service, you might offer ongoing support, advanced features, or premium add-ons.

By strategically placing upsells throughout your funnel, you maximize customer lifetime value without feeling pushy or sales-driven.

Tools to Implement One-Click Upsells

Several software platforms make it easy to set up one-click upsells. Popular options include:

• GoHighLevel (GHL) – widely used for funnel building and automation.

• ClickFunnels – designed specifically for sales funnels and upsell flows.

• Framer with Checkout Page – a flexible option for customization, integrated directly with Stripe.

These tools remove the technical barriers so you can focus on creating compelling upsell offers.

Conclusion

One-click upsells are one of the most effective ways to increase your average order value and improve overall profitability. By presenting relevant, valuable upgrades at the moment of purchase, you create a win-win situation: customers receive greater value, and your business generates more revenue.

If you haven’t implemented upsells yet, start with a simple post-checkout offer and expand from there. Even small changes can lead to significant growth over time.