
YouTube Video
September 1, 2025
End-of-Year Plan: Input vs Output Goals
End-of-Year Plan: Input vs Output Goals
This video discusses setting measurable goals for an online funnel agency and evaluating progress through consistent input and output tracking.
Written by


Reuben Shears
Founder & CEO, Optimally
This blog is based off Reuben's daily update videos on YouTube




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Introduction
I am building and scaling an online funnel agency in public. This update sets clear goals for the next four months and reviews what worked in August. The aim is to turn consistent inputs into measurable growth.
Inputs vs Outputs: The Framework
There are two types of goals. Inputs are fully within your control, such as publishing daily or practicing sales. Outputs are the results, such as revenue or subscribers, which you influence but cannot guarantee. Consistently hitting the right inputs is the most reliable path to better outputs.
August Highlights: What Worked
I published daily on YouTube and have now uploaded 31 videos. That cadence drove a jump to 100 subscribers and established a baseline for growth.
The agency crossed 30K in revenue this month, surpassing my original year-end target. I also hit a 65 percent close rate by practicing a proven sales script every day. The combination of volume, discipline, and consistent sales work delivered meaningful results.
New Targets for Year-End
With four months left in the year, I am resetting the bar:
One 50K revenue month before December 31.
1,000 YouTube subscribers.
These goals are ambitious but attainable with the right execution. Even if I land just shy, the direction and pace will still be strong progress.
The Execution Plan
Daily publishing remains the core input for audience growth. I will continue posting YouTube videos every day while improving quality and watch time.
On the acquisition side, I will lean on three channels in parallel: cold outreach, paid ads, and referrals. The focus is to keep the top of the funnel full, increase qualified calls, and maintain disciplined follow-up. I will continue daily sales practice to protect the close rate and raise average deal size.
Current Metrics Snapshot
As of the end of August:
YouTube: 102 subscribers
Instagram: 1,162 followers
LinkedIn: 8,609 followers
The growth trend began on August 3 and shows steady compounding from daily action. There were slower days, but the overall trajectory is positive.
How I Will Track Progress
I will review inputs and outputs weekly. Inputs include videos published, outreach volume, ad spend, and sales practice sessions. Outputs include subscribers, booked calls, close rate, revenue, and cash collected. If an output stalls, I will adjust the input volume or quality first.
Lessons Reinforced
Daily inputs compound. Clear targets sharpen focus. Practicing a simple, effective sales process boosts conversion. When you hit a goal early, reset quickly and keep momentum.
Conclusion
The next four months are about disciplined execution. The targets are one 50K month and 1,000 YouTube subscribers, driven by daily publishing, consistent outreach, smart ads, and focused sales practice. If you want similar results, define your inputs, measure your outputs, and iterate fast.
Introduction
I am building and scaling an online funnel agency in public. This update sets clear goals for the next four months and reviews what worked in August. The aim is to turn consistent inputs into measurable growth.
Inputs vs Outputs: The Framework
There are two types of goals. Inputs are fully within your control, such as publishing daily or practicing sales. Outputs are the results, such as revenue or subscribers, which you influence but cannot guarantee. Consistently hitting the right inputs is the most reliable path to better outputs.
August Highlights: What Worked
I published daily on YouTube and have now uploaded 31 videos. That cadence drove a jump to 100 subscribers and established a baseline for growth.
The agency crossed 30K in revenue this month, surpassing my original year-end target. I also hit a 65 percent close rate by practicing a proven sales script every day. The combination of volume, discipline, and consistent sales work delivered meaningful results.
New Targets for Year-End
With four months left in the year, I am resetting the bar:
One 50K revenue month before December 31.
1,000 YouTube subscribers.
These goals are ambitious but attainable with the right execution. Even if I land just shy, the direction and pace will still be strong progress.
The Execution Plan
Daily publishing remains the core input for audience growth. I will continue posting YouTube videos every day while improving quality and watch time.
On the acquisition side, I will lean on three channels in parallel: cold outreach, paid ads, and referrals. The focus is to keep the top of the funnel full, increase qualified calls, and maintain disciplined follow-up. I will continue daily sales practice to protect the close rate and raise average deal size.
Current Metrics Snapshot
As of the end of August:
YouTube: 102 subscribers
Instagram: 1,162 followers
LinkedIn: 8,609 followers
The growth trend began on August 3 and shows steady compounding from daily action. There were slower days, but the overall trajectory is positive.
How I Will Track Progress
I will review inputs and outputs weekly. Inputs include videos published, outreach volume, ad spend, and sales practice sessions. Outputs include subscribers, booked calls, close rate, revenue, and cash collected. If an output stalls, I will adjust the input volume or quality first.
Lessons Reinforced
Daily inputs compound. Clear targets sharpen focus. Practicing a simple, effective sales process boosts conversion. When you hit a goal early, reset quickly and keep momentum.
Conclusion
The next four months are about disciplined execution. The targets are one 50K month and 1,000 YouTube subscribers, driven by daily publishing, consistent outreach, smart ads, and focused sales practice. If you want similar results, define your inputs, measure your outputs, and iterate fast.
Written by

Reuben Shears
Founder & CEO, Optimally
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© 2025 - Optimally Ltd.