




Event Starts In…





Here's What We'll Cover in 60-75 Minutes
This is a live, interactive workshop. Not a webinar where someone reads slides at you for an hour and then pitches. You'll actually do the work alongside me, in real time.
The Brutal Truth About Why Skilled People Stay Stuck (~25 min)
Why revenue volatility has nothing to do with how good you are at your craft — and everything to do with a structural gap that nobody talks about.
I'll walk you through the macro forces reshaping the B2B service industry right now and show you why the old playbook (referrals, organic content, hope) is no longer enough.
You'll understand exactly why "just get more leads" is the wrong answer.
The Traffic Light Assessment (~20 min)
This is the core of the workshop. You'll score yourself across three elements of your business — your foundation, your conversion infrastructure, and your sales process — using a simple Red, Yellow, Green system.
By the end, you'll know exactly which element is YOUR biggest bottleneck right now. Not someone else's. Yours.
This is where most people have their biggest "oh shit, that's what's been broken" moment.
What to Do About It (~15 min)
Once you know what's broken, I'll show you what fixing it actually looks like — with real case studies from businesses just like yours. You'll leave with clarity on the ONE thing to focus on first for maximum impact.





This Workshop Is Built For One Specific Type of Person
You're a B2B service business owner — a coach, consultant, agency owner, or expert — and at least one of these sounds familiar:
Your income swings wildly month to month.
Referrals used to keep things moving, but they've dried up or plateaued.
You're doing £10-20K months but can't seem to break through to the next level.
You've been burned by agencies before — spent money on ads, funnels, or "strategies" that didn't move the needle.
You know you need some kind of system but you're not sure what that actually looks like.
You're too busy delivering for clients to work on the thing that would actually bring in more of them.
If you're nodding, this is your workshop.
This is NOT for you if:
You're brand new with no clients yet. You're looking for a magic tactic that works overnight. You think the answer is just "more leads" and you don't want that challenged.
Who's Running This?
My name's Reuben. I run Optimally — a conversion systems company that builds client acquisition funnels for B2B service businesses.
A few things to know about me:
I've built over 150 funnels for coaches, consultants, and agency owners. The combined monthly recurring revenue flowing through my clients' funnels right now is over £1.2M/month. I have a degree in astrophysics and mathematics — so I think about business very numerically. I've taken close to 1,000 sales calls across multiple different offerings. I'm 22 years old. I promise I'm not like the teenagers cold emailing you five times a day.
And — get ready for this — I do indeed sell high-ticket services in a no-trust market. So everything I teach in this workshop is the exact same infrastructure I use to run my own business.
When you show up live, you'll get full access to a free gift that has generated our clients multi 7-figures.
Find out what it is after registering and putting your name down!
Reserve Your Spot Now
WHEN: This Coming Wednesday at 9am PST / 12pm EST / 5pm UK Time
WHERE: Live on Zoom (replay available for VIP ticket holders)
HOW LONG: 60-75 minutes
INVESTMENT: Free registration available. VIP upgrade optional.
WHAT TO BRING: Brutal honesty about where your business actually is right now. That's it.
If you're still reading this, you already know something needs to change.
You don't need another course. You don't need another mastermind. You don't need someone to tell you to "post more content."
You need to know what's actually broken — and what to fix first.
That's exactly what this workshop gives you.
75 minutes. Your specific diagnosis. A clear next step.







