Privacy Policy
Who we are
Optimally ("we", "us") builds landing pages and client-acquisition systems for founders and businesses. This policy explains what personal information we collect through this website, why we collect it, and the choices you have. You can contact us about anything in this policy at hello@optimally.ltd.
What we collect
- Information you give us - your name, email address, phone number, and details about your business when you fill in a form, send us a message, answer our questions by text, or book a call.
- Usage information - pages visited, buttons clicked, approximate location, device and browser type, and the campaign or link that brought you here. Some of this is collected through cookies and similar technologies.
- Communications - the content of messages you exchange with us, including SMS/iMessage conversations you start with us and emails you send us.
How we use it
- To deliver what you asked for - for example building your free landing page, responding to your enquiry, or scheduling a call.
- To contact you about your request by email, phone, or text message. If you text us first or give us your number, you consent to us replying by SMS/iMessage. Reply STOP at any time to opt out of texts.
- To understand how the site is used and improve it, using analytics tools.
- To measure and improve our advertising, including through the Meta (Facebook/Instagram) advertising tools.
Cookies and analytics
We use Microsoft Clarity to understand how visitors use the site (session replays, heatmaps) and the Meta Pixel to measure advertising performance. These tools may set cookies or collect device identifiers. You can control cookies through your browser settings; the site works without them.
Who we share it with
We do not sell your personal information. We share it only with service providers who help us run the business - hosting, databases and CRM, scheduling, messaging, and analytics providers - and only so they can provide those services to us. We may also disclose information if the law requires it.
How long we keep it
We keep personal information for as long as we have an ongoing relationship with you or a genuine business need, and then delete or anonymise it. You can ask us to delete your information at any time.
Your rights
Under UK data protection law (UK GDPR), you can ask us to access, correct, delete, or stop using your personal information, and you can object to or restrict certain processing. To exercise any of these rights, email hello@optimally.ltd. If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office (ico.org.uk).
Changes to this policy
If we make material changes to this policy we will update this page and the date at the top. Continued use of the site after changes means you accept the updated policy.